Monthly Social Media / Web checklist

checklistIf you have had a website or social media accounts for any length of time, you have probably had the experience of letting one lie fallow too long. When our web presence turns into cobwebs, it reflects badly on our entire program. I have a few handy tips that can help us keep up to date with minimal time keep our online image manageable.

1. Remember everything you have on line that relates to your business. Keep an up-to-date list of every web site, twitter account, facebook page, etc that relates to your business. If you have a secure place to keep this list, you can keep your login credentials with it, but it must remain secure. Try to remember if you have added any accounts since you last updated this list to be sure it’s up to date. What is your sense about how you are using each of these services? If there are any on your list that you hate to update and/or they are not helping you achieve your goals, then login one last time to kill off the account. That’s one more thing permanently off your task list – give yourself a hand.

2. Make sure you have a strategy for each of these sites. How often do you plan to post on them? What do you expect their impact to be? How will you be able to evaluate how it is working for you? Be concrete and realistic and write this plan down with your above list of channels.

3. It may seem obvious, but I’ll bet you’ve let this slip by in the past. Log in to each site. Do you know your user name and password? It is all two easy to let a site slip into the background if you haven’t bothered to login in a while and all the worse if your last login attempt failed. While you are there, check the stats for page views, comments and other interactions. Do you have spam to cleanout? Have you fallen behind on responding to comments?

4. View each of your channels as your customer would. First, check out what every one looks like when viewed in an incognito window. This is the easiest way to make sure you are seeing what those on the outside see. For some sites and pages where you can’t see anything unless you are logged in, there are tools for viewing your pages as “public”, “friend”, “connections”, etc. Do your posts look good?

5. You can now put together your action plan. How many posts do you need to write to get back on schedule? Do you need to modify your work schedule to keep your interactions up to date? If your review has shown you that some sites are not paying off for the time they require, ditch them. Any of these tasks that can be done in just a few minutes, get them done now. Otherwise, make sure they get on your task list and schedule so when you get to your review next month everything will look great.

The first time you go through this process it will take some time. If you find nooks and crannies that you miss regularly, document them in your strategy so you don’t forget them again. If you go through this process every month, it will get more efficient and you will soon have a social media program that will make you proud and visible to the world in the best way possible.

Would Coaching be good for you?

coachingHere are a few quick tips for identifying when coaching can help you in your life and business. It only takes one of these issues to resonate to know that having a coach in your corner can help you find your best balance in life.

1. You want more. The truth is not everything is possible, but many things are with the right focus. Do your goals really fit your personality, gifts and passions? Are there parts of your life that distract and don’t enliven that can be trimmed? How can you make a plan to live your passions now in a way that develops the life you would like to have? Coaching helps connect the work you are doing now with the life you want to have.

2. You are taking on a new challenge. If you are taking on something new and exciting, coaching can help you focus and maintain that passion from laying out your plan, taking your first steps to bringing your dream to completion. Coaching can help connect the necessary drudgery to the passion that got you started. Having someone in your corner that understands why you want to take on the challenge helps you keep your own interests in focus when the needs of the project start to bear down hard. You can do it, but you don’t have to do it alone.

3. You feel like you are slipping behind. If you resonate with the joke that you don’t have time for time management, take the time for coaching. Coaching helps you find a more realistic approach to self-appraisal, prioritization and accountability.  Most people have a system of external an even internal accountability that focuses on beating us up for what isn’t getting done. Coaching can help you build a system of accountability that stays in line with your gifts, resources and personal motivations. Accountability can be empowering when it’s designed to help you thrive instead of just measuring you against unattainable standards.

4. Your life is becoming unbalanced. For some people, having one overarching, driving passion that rules every moment could be exactly what they need. However, most people would like to have a balance of work, family and personal lives that each enrich our lives in different ways. If your pattern of life doesn’t match the kind of balance you would like to achieve, having a coach to shed light on possibilities is a powerful tool to help you bring life together.

5. Your relationships are stressful or unsatisfying. Life is not all about what you are doing, but often who you are doing it with. Coaching can help you assess your part in relationships to help you build life-giving bonds in the home, the workplace and in your community. The coaching relationship itself can be part of a network of relationships that both strengthen you and the communities you live in.

There are many ways coaching can bring focus, peace and hope to all of what you do, but this list hopefully brings to mind some ways that having a coaching partner can bring the light you need to thrive.